Justin Bieber is now a global phenominan and is famous worldwide due to his career in singing.
Justin is unique compared to other artists as he started his career on YouTube. He set up an account called 'Kidraul' and began uploading videos of himself singing and playing various instruments such as the guitar, drums and piano. The original reason as to why he uploaded these videos was so that his family members who lived far from him and his mother could watch him perform and keep up with his progress. However, Justin's videos started to reach millions of views from around the world, creating his own fanbase, who began requesting songs for him to sing and upload.
A man named Scooter Braun came across one of Justin's video and noticed that he had an incredible and natural talent. Due to this he managed to get in contact with Justin's mum and flew justin out to LA where he got to perform for the artist Usher. He is now managed by the both of them by a company called 'Raymond Braun Media Group' and is signed to the record company Island Def Jam.
His first albums were called 'My World 1.0' and 'My World 2.0' and were a success worldwide, making him a known artist. His single from the second album called 'Baby' has had 840 million views on YouTube and is one of the most viewed clips online. After the release of his first two albums he then went on a sold out a world tour and recorded the experience which then was used in his first documentary film, 'Never Say Never'. The film is unique as it shows how Justin's career started through the media and therefore how the fanbase feel a strong connection with Justin as they feel that they discovered him themselves. His fanbase are so strong that they are categorised as 'Beliebers' and have 'Bieber Fever'.
Justin has gone on to also release another album called 'Believe' which of course has been another success. He has also created his own nail varnish line with OPI, as well three perfumes called 'Someday', 'Girlfriend' and 'The Key' for his female fanbase. This shows that Justin is not only an artist but also a brand.
On the social networking site Twitter, he has an astonishing 45 million+ followers where he interacts with his fans and keeps them up to date with his daily activities. As Justin's fans first discovered him through the Internet, they feel the most connected with him whilst on social networking sites.
